Creating a Hit List

Creating a cocktail menu for your outlet can be a pretty personal experience. A lot of operators have worked their way up through bartending, making a cocktail menu refresh a pretty hands-on experience. Some prefer to let their bar team take on some ownership and create a menu between them, where some like to outsource entirely. There’s no real right answer here, just what works best for you and the time that you have available, but creating a cocktail menu always comes back to the same thing: balance